Two sisters get separated in their childhood when their parents pass away and develop into distinct personalities, living in different classes of society.

Krishna, a fun-loving man, always has his two brothers back, especially the elder one, Cheeru, who leaves no stone unturned to keep him safe. Circumstances make him get married to Cheeru's lover.

Kumkum Bhagya is a love story of Pragya and Abhi who are destined to be together against all odds.