Kritika, an aspiring content creator, and Manav, a CA with creative side hustles, meet at a creator event in Chandigarh, sparking a viral "anti-friendship." As they rise to fame, Kritika struggles with self-doubt and brand backlash.

Ye Hai Mohabbatein, based on a novel Custody by Manju Kapoor, showcases divorce, infertility, remarriage, mature love and deals with societal issues. It follows the story of Raman and Ishita who are connected by their common love for Raman's little daughter Ruhi. Ishita is a Tamilian whereas Raman is a Punjabi.